As equal as the verbal features, nonverbal cues are used as one means of communication. We express feeling, emotions, thoughts, even ideologies through a variety of nonverbal means. The roles of nonverbal communication in our daily routines have been exhaustively researched. Far from our expectation, 93% of our daily communication is carried out via our nonverbal behaviors. Only 7% of our communication takes place through the verbal features. Communication through our eyes, facial expressions, hand gestures, eye movements, body movement, clothing, hairstyle and others can either way influence others and establish or maintain relationships in the course of our interpersonal or business exchange.
In the business world, the name of the business, place where it is situated, paintings and item set up, the lightings, and the look and appearance of the employees are nonverbal elements that deserve significant attention for the smooth, healthy, and productive business interaction. Owing to these, business owners are observed to have the consciousness of these nonverbal elements in their business.
In the newly emerging online business world, the interaction is merely nonverbal. For example, there is no can-I-help-you to start with. Online shoppers are welcomed by a homepage full of side ads and items with their price tags. Many seem to have a problem to comprehend the chaotic homepage and as a result of which they focus on what they are up to without staying on the home page for a while. However, just like the traditional market, it is still possible to positively influence homepage visitors through the proper application of nonverbal features, don’t you?
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