Nonverbal features in the online market

The internet market is almost swallowing the traditional market now. Among the contributing lists, the communication between the online shoppers  and the shopping homepage cannot be underestimated. In many communication theories, it has been repeatedly stated that nonverbal communication takes 63-93% of a given interaction. In the same way, it is also stated that the nonverbal communication is 5 times stronger than the verbal ones. To put it in simple terms, if a spoken statement is true but the accompanied nonverbal cues are false, the statement is very likely to be false and unbelievable.  However, if the spoken statement is false but the accompanied nonverbal cues are true, then the statement becomes true and acceptable. Taking this simple matrix in to the internet market, one could ask what nonverbal features accompany the online market communication. The following are some nonverbal features I have observed.

 

            Pictures of the objects

 

In many online shops, the pictures of the object are of significant value. They are presented in different sides and styles so that the online shoppers could  sense or feel them psychologically.

 

Mixed colored phrases

 

 A minimum of ten colors are used in the average. Almost everything is written with a different color. The color of the price, for example, is different from the name of the items, details, and numbers.

 

Good-looking people

 

People of different age, color, race, and style are part of the online homepage. Almost all people in the online shops are young, fit looking and good-looking.

Smiley face

 

The people in the online shops homepage are very often smiley. They all have emotions that are very welcoming. All their acts are very catchy.

Space

 

The items are put in such a way that they can attract their viewers. There is a significant distance between each item.

 

Fonts and boldness

 

The words are written in different fonts face and size. Some of the words are very bald and some are very small to the extent that one can hardly read them without vision support.

 

Silence

Online shoppers are not overwhelmed by nonstop explanations of the items they like to buy as it is the case in the traditional market which utilizes direct sale strategies.  

Are these the only nonverbal communication features in the online marketing that create the imbalance between  the verbal and nonverbal communications?  What ever the case, among other things,these and other nonverbal features have undoubtedly contributed for the emerged online business transactions. What do you say?